Gr8Net
Telecom, Construction and Consulting services
Thanos Giannakopoulos
Elena Argiraki
The Team
Elena Argiraki

Elena Argyraki

Head of Marketing

An experienced manager in Marketing & Communication, ever since 1993, taking over important managerial positions in many multinational and Greek international companies:

Friesland – ΝΟΥΝΟΥ dairy  www.noynoy.gr
ΔΕΛΤΑ Foods  (ex- Danone partner) www.delta.gr
Cartier – Richemont Group www.cartier.com
ETHO Jewellery  www.etho.net
Yalco Homeware – Habitat, Ionia Porcelain www.habitatgreece.gr  and www.ionia.gr

As a result, she has acquired valuable experience in the areas of Fast Moving Consumer Goods, especially food & drinks, durable products and electrical appliances, luxury goods. Her experience expands from the super markets to impulse market, professional B2B market, retail business and international sales.

Her most important projects are :

  - New communication and packaging relaunch for Delta Fresh Milk
- Launch of new segment Milk in a bottle “Delta mmmilk
- Development of new products for babies (“NOYNOY” Baby creams and “Delta Advance” baby dairy line)
- Relaunch of  juice “Life”
   - Packaging Relaunch of “Milko milk” drink in a bottle www.milko.gr
   - Relaunch of “Fest “Cookware and Electrical Appliances www.fest.gr
   - Launching of New collections in Retail shops
      - Cartier –  Jewelry and watches in Greece & Turkey
      - Habitat: new collections  
      -Ionia Porcelain: Mediterranean Blue collection Spring 2012 in International      Exhibition of Frankfurt and Greece

She holds a Bachelor’s degree in Business Administration and Marketing from Athens University of Economics and Business (1996) and a post graduate degree of the Executive MBA program of the same University (2000)
Fluent speaker of English, French, Spanish, Italian, she has basic knowledge and understanding of German and Turkish.

 


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